You are a real estate brand and you love it.

By David Bramante | February 16, 2018

I just finished the book “Crushing it!” and this book covers a lot of content which I feel is pretty basic for creating online content. It also challenged me on some boundaries in my mind.

My biggest take away is an idea which that has been haunting me for a long time… whether or not I like it, I’m a personal brand online… and so I might as well accept it and control it. We’re all personal brands, multifaceted, with many interests and specialties and it’s all getting logged digitally.

This may seem like a basic take away from a guy who has advertised himself as “Mr Echo Park” for several years, but when marketing myself as a Realtor it was less the real David and more a real estate version of David.

What if I allowed my marketing to have been more authentically David?

This book challenged my thoughts on why it is or isn’t prudent to separate the business (or businesses) and personal life (and interests). Maybe there doesn’t have to be lines drawn between our personal and professional lives, or at least those lines which we create can be blurred a little more than I am by default comfortable with?

Whether or not we are aware, the lines are blurred digitally and long after we’re gone, there will be an archived legacy of all of our behavior. All of our behavior. So perhaps we could be more aware of that and more authentic in our activities?

What am I going to do next because of this book? It inspired me to move more in the direction of creating candid video interviews and/or film honest discussions about things I am passionate about, all things I’m passionate about, and not limited to just real estate (though I am obsessed with real estate).

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David Bramante is the Team Leader & Managing Partner of Keller Williams Realty Downtown Los Angeles, and the manager of BRE Investment in Echo Park.

He has been a top producing California Realtor since 2005, helping clients sell, buy, invest and lease residential and commercial real estate in Los Angeles.

As a real estate consultant, he has hired, mentored and coached over 150 Realtors in Southern California, including many top producing Realtors in Los Angeles County.

For questions about the above blog post, becoming a real estate agent, or joining Keller Williams Realty, send an email to David directly at david (at) breinvestment.com or davidbramante (at) kw.com. 

Everything that happens around you is your responsibility. Everything.

By David Bramante | February 10, 2018

Since I’m the Team Leader at Keller Williams Downtown Los Angeles, I have been reading as much as possible about leadership and team building. Helping real estate agents is a tricky proposition, because they’re entrepreneurial spirit and legal independent contractor status can feel like you’re herding cats some times.

I’m diving into these topics as quickly as possible since I want to be the best leader I can be for the agents in the office. The structure of Extreme Ownership: How U.S. Navy SEALs Lead and Win is great… war story, business application, and summarized principle.

My biggest take aways from this book are:

  • Simplify everything to the lowest common denominator so everyone around you understands it.
  • Prioritize everything you do (don’t make to-do lists, instead make priority lists).
  • Lead through decentralized command… explaining the purpose (the big why) and do not micromanage.
  • Everything that happens around you is your responsibility.
  • Bonus: Wake up as early as possible to challenge yourself mentally!

Several of these big take aways that I listed above are echoed in many of Gary Keller‘s books, like The ONE Thing which is interesting considering how different the actual content of these books are.

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David Bramante is the Team Leader & Managing Partner of Keller Williams Realty Downtown Los Angeles, and the manager of BRE Investment in Echo Park.

He has been a top producing California Realtor since 2005, helping clients sell, buy, invest and lease residential and commercial real estate in Los Angeles.

As a real estate consultant, he has hired, mentored and coached over 150 Realtors in Southern California, including many top producing Realtors in Los Angeles County.

For questions about the above blog post, becoming a real estate agent, or joining Keller Williams Realty, send an email to David directly at david (at) breinvestment.com or davidbramante (at) kw.com. 

 

Create amazing real estate marketing. Create buyer profiles.

By David Bramante | February 5, 2018

Just finished “The New Rules of Marketing & PR” and strongly recommend it. The big take away for me is you need to begin all marketing with the end in mind, or pay the price. Literally.

This means creating “buyer” profiles and creating quality content around them… focusing on their needs and their experience from start to finish. Read it and let me know what you think!

I learned this the hardest way possible, by ramping up my marketing with BRE Investment between 2015 and 2016 with extreme marketing campaigns that drifted in design and concept too much and too often. While we made BRE a house-hold name in the the area, there were few quick sales that supported these campaigns.

Many people felt the marketing we did, which I actually learned was more a branding blitz, was an ego trip instead of a real attempt to grow the business. While we do receive emails and calls from these campaigns, the advertising and branding we did did not gather the quick and immediate seller leads we had hoped for.

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David Bramante is the Team Leader & Managing Partner of Keller Williams Realty Downtown Los Angeles, and the manager of BRE Investment in Echo Park.

He has been a top producing California Realtor since 2005, helping clients sell, buy, invest and lease residential and commercial real estate in Los Angeles.

As a real estate consultant, he has hired, mentored and coached over 150 Realtors in Southern California, including many top producing Realtors in Los Angeles County.

For questions about the above blog post, becoming a real estate agent, or joining Keller Williams Realty, send an email to David directly at david (at) breinvestment.com or davidbramante (at) kw.com. 

 

https://www.amazon.com/dp/1119070481/ref=cm_sw_r_fa_dp_U_SRkEAbMKCACGJ