Realtors should learn persuasion and “compliance techniques”

By David Bramante | March 1, 2018

I just finished “Influence: The Psychology of Persuasion” by Robert B. Cialdiniand it’s one of the first books that I’ve read, loved AND actually am nervous to recommend… there’s a part of me that doesn’t want to recommend it because there are some seriously powerful techniques in the book.

Also, I didn’t even know there was a world called “compliance techniques” because I would have studied that at school, instead of wasting some time on those political science classes (which I loved).

While the techniques are very very eye opening… a lingering question was left with me. The question is should we have a society that is taught and fully aware of persuasion techniques? Could that help or hurt society?

If solicitors and con artists already know some of these techniques, then should everyone in society be taught this stuff as a line of defense (to not be taken advantage of) or will the spread of such techniques only create more solicitors and con artists, and victims… it’s so complicated.

Anyways, this is the first book I’m recommending you read, but I’m scared to see the results! Would you read anyways and let me know what you think, because I want to live in a society that is aware and shares ideas!


David Bramante is the Team Leader & Managing Partner of Keller Williams Realty Downtown Los Angeles, and the manager of BRE Investment in Echo Park.

He has been a top producing California Realtor since 2005, helping clients sell, buy, invest and lease residential and commercial real estate in Los Angeles.

As a real estate consultant, he has hired, mentored and coached over 150 Realtors in Southern California, including many top producing Realtors in Los Angeles County.

For questions about the above blog post, becoming a real estate agent, or joining Keller Williams Realty, send an email to David directly at david (at) or davidbramante (at)