Create amazing real estate marketing. Create buyer profiles.

By David Bramante | February 5, 2018

Just finished “The New Rules of Marketing & PR” and strongly recommend it. The big take away for me is you need to begin all marketing with the end in mind,Β or pay the price. Literally.

This means creating “buyer” profiles and creating quality content around them… focusing on their needs and their experience from start to finish. Read it and let me know what you think!

I learned this the hardest way possible, by ramping up my marketing with BRE Investment between 2015 and 2016 with extreme marketing campaigns that drifted in design and concept too much and too often. While we made BRE a house-hold name in the the area, there were few quick sales that supported these campaigns.

Many people felt the marketing we did, which I actually learned was more a branding blitz, was an ego trip instead of a real attempt to grow the business. While we do receive emails and calls from these campaigns, the advertising and branding we did did not gather the quick and immediate seller leads we had hoped for.


David Bramante is the Team Leader & Managing Partner of Keller Williams Realty Downtown Los Angeles, and the manager of BRE Investment in Echo Park.

He has been a top producing California Realtor since 2005, helping clients sell, buy, invest and lease residential and commercial real estate in Los Angeles.

As a real estate consultant, he has hired, mentored and coached over 150 Realtors in Southern California, including many top producing Realtors in Los Angeles County.

For questions about the above blog post, becoming a real estate agent, or joining Keller Williams Realty, send an email to David directly at david (at) or davidbramante (at)Β